Creative Director / Art & Design
Role: Game Design, Content, & Consulting
Client: MullenLowe / jetBlue
The holidays are all about togetherness — but let’s be real: even the closest families need a break after a few days under the same roof. That’s where Get Packing! comes in.
Created in collaboration with MullenLowe for JetBlue, this limited-edition party game gave families a fun new holiday tradition — and one lucky winner a one-way ticket out. Literally. Each game came with a real JetBlue flight voucher, so the victor could escape the chaos and fly somewhere a little more peaceful.
We were brought in to consult on game design, content, and production, helping turn the agency’s clever concept into a playable, giftable reality. The result? The game sold out in seconds, generating buzz across press and social, and making holiday travel feel a little more like a reward.