Creative Director / Toy & Game Inventor
This is an ongoing project I’m incredibly proud of—not just as a creative, but as a parent. Our daughter was one of the very first students at the Brooklyn Preschool of Science. They had live animals, fun experiments, amazing teachers, and an inspiring mission… but no logo, no marketing, no collateral, and no clear brand voice.
Today, the Brooklyn Preschool of Science is the place where pint-sized scientists play, learn, and thrive.
I built the brand from the ground up—everything from the logo and signage to the website, banners, billboards, bus wraps, brochures, posters, stationery, 3D-printed robots, t-shirts, and even pencils.
What began as a single location has now grown into three (and counting).
Much of the copy was written by industry veteran David DiRienz.
The six-foot 3D-printed robot was brought to life by brilliant industrial designer Tim James.
The school later added their own 3D printers, so we created a mini robot figure that the kids could print and assemble themselves.
But what I’m most proud of? Helping spark a love of science and curiosity in a whole lot of kids across Brooklyn.
Role: Strategist / Creative Director / Art Director / Designer / Writer